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Measure for Success

Boosting the performance of your marketing

Quote of the day

Marketing Tip of the day: Use a CRM system to record and monitor customer engagement and sales. Discover what approaches generate the most leads and which of these turn into paying customers. #marketing

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Quote of the day

There’s a limit to how many steps you’ll be able to take today. Make sure they’re all in the right direction. – Jeff Sheehan #quote

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Marketing Health Check: e-nexus marketing workshop

Feeling overwhelmed with marketing your business?  Want to be confident that your marketing is actually working and delivering the desired results for your business?

Attend our next Marketing Health Check workshop on June 12th where we will explore with you a range of methods and tools so that you can better examine & enhance the performance of your marketing.

Who should attend?

This workshop is ideal for anyone who wants to get more out of their marketing, whatever the size of business or budget.

The workshop is hosted by Richard Milton – a career long marketer who specialises in strategic marketing planning and performance measurement. Richard spends his time working with business owners, managers and marketers, supporting them to improve their marketing decisions, investments and impact.

BOOK NOW to claim your ticket for the workshop on June 12th. Space is limited so please book early to avoid disappointment.

18.15- Registration & networking
18.30 – Seminar
19.30 – Q&A
19.45 – Seminar closes

Location:

Brewhouse & Kitchen – Southbourne
147 Parkwood Road
Bournemouth
BH5 2BW

Measuring your marketing impact

Show me the results! Want to better understand the impact of your marketing & have greater confidence in your marketing decisions? At e-nexus our Marketing Performance services can do just that.  Find out more at e-nexus.co.uk #marketing #measure4success

Looking for support with your marketing? Get in touch.

Want more out of your marketing efforts?  Looking for support from a Dorset based marketing agency?  

Why not contact us & let’s find a time to grab a coffee to explore how we at e-nexus can support you in transforming your marketing. Email info@e-nexus.co.uk so we can organise a time to catch up. #marketingstrategy #marketingplanning #performancemeasurement #socialmedia

8 ways to measure, monitor & enhance your marketing.

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www.e-nexus.co.uk

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Quote of the day

“Consistently investigate what gives other people energy. Be the fan that fuels it.” – Darren Rowse

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