Measure for Success

Boosting the performance of your marketing

6 questions to ask your marketing team

As a business owner, what are the key questions you should be asking those responsible for your marketing? What should you ask to get a better understanding on how marketing is contributing to the success of your business?

1 – How are we measuring the performance of our activities?
Show me the results. How many leads or sales were generated from each marketing campaign and how were they were tracked. If the question can’t be answered because the tracking is non existent or isn’t accurate, you can’t be confident that your campaign was a success.

2 – Who are we targeting in our marketing?
Sales and marketing go hand in hand as marketing leads to sales. If your marketing audience e.g. visitors to your website or your followers on social media are different from your target customers then your efforts may be wasted and you will be missing opportunities to reach out to future clients.

3 – How are we retaining existing customers?
Many marketing strategies focus on gaining new customers at the expense of keeping existing ones. Both are important, but keeping current customers engaged with the business is just as essential as building new clients in order to generate sales for the business.

4 – Who are our top customers?
How are you identifying the customers that drive the most profit for the business. How do you rank them and how impactful are they for the business? You want to find out which individuals or groups drive an outsized portion of your business results. When you can look at a single list and see your main customers you have the power to identify the unique characteristics of this group and work hard to attract more.

5 – What should we stop doing?
It’s far to easy to get into a marketing routine and do things just because you’ve done them in the past. By reviewing data and challenging your marketing efforts it is possible to identify those things you should stop doing and those efforts you should do more of to provide a greater return to your business.

6 – What metrics are we monitoring to measure success?
There are so many different metrics that you can measure. The rule when deciding what to measure is:
• Does this metric help me make a decision?
• When I view this metric does it help me understand how to get closer to my business goals?
• If you answer ‘No’ to both questions you are looking at a vanity metric and need to ignore it and repeat steps to identify better metrics to monitor.


Quote of the day

“Connect enthusiastically. Give relentlessly. And lead bravely. Do that, and the future is yours!” Ted Coined

Quote of the day

If you can’t explain it simply, you don’t understand it well enough.  Quote – Albert Einstein.

Quote of the day

The price of light is less than the cost of darkness.
Arthur C. Nielsen, Market Researcher & Founder of ACNielsen


Another great evening spent networking with the Bournemouth Chamber of Trade & Commerce at their September BHBanter event.  Thanks to the Chamber for allowing us to present at the event where we focused on how web analytics can help grow businesses.  It seemed to be enjoyed by all!

Marketing on a shoestring: e-nexus marketing workshop

No matter the size of your business every penny you spend & every hour you commit to your marketing has to count towards you achieving your business goals. At our next e-nexus marketing workshop taking place on Monday 1st October  in Southbourne, Bournemouth, we will enable you to boost the effectiveness of your marketing without spending a fortune by:

• Considering why marketing fails
• Looking at other key areas of marketing as well as promotion
• Giving you ideas on how you can better measure the impact of your marketing

Who should attend?

This workshop is ideal for anyone who wants to get more out of their marketing, whatever the size of business or budget.

The workshop is hosted by Richard Milton – a career long marketer who specialises in marketing strategy, performance and measurement. Richard spends his time working with business owners, managers and marketers, supporting them to improve their marketing decisions, investments and impact.

BOOK NOW to claim your ticket – space is limited so please book early to avoid disappointment.

18.00 – Registration & networking
18.30 – Seminar
19.30 – Q&A
20.00 – Seminar closes


Brewhouse & Kitchen – Southbourne
147 Parkwood Road

Supporting businesses in Bournemouth

Delighted that our MD Richard Milton has been asked to be the speaker at the next BHBanter event on 3rd September at 6pm. Organise by Bournemouth Chamber of Trade & Commerce, BHBanter is a monthly networking event.

At BHBanter Richard will be focusing on how to use web analytics tools to help grow your business.

Why not join us? To book your place visit:



Quote of the day

“You may never know what results come of your actions, but if you do nothing, there will be no results.” Mahatma Gandhi


Another great evening spent networking with the Bournemouth Chamber at July’s BH Banter speed networking event.  Great to catch up with some familiar faces and meet some new members.  Photos courtesy of Oakphotography.

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