You can track the performance of competitor websites by gathering data from sites such as SEMRush, Pingdom, Similarweb, and Alexa. Some important metrics to consider include:
- Website visits: The average number of visitors per month can easily size up how popular you and your competitors are.
- Bounce rate and site speed: Correlate these two metrics. That’s how you can determine whether you need to make changes to your own website.
- Geographic sources of traffic: Look at what percentage of visitors comes from what regions. That’s critical if your company plans to expand beyond its current geographical presence. It will also allow you to spot global opportunities by finding gaps in distribution when looking at all competitors.
- Website traffic by channel: See where your competitors choose to spend their time and money. For example, a company that has a higher percentage of visitors from email probably has a large prospect database. If you look at their website, you can examine how they collect data for their email marketing programs. Are they getting website visitors to sign up for newsletters or special offers? If not, they may be purchasing prospect data from a data provider. You can adjust your own strategy to ramp up marketing campaigns in areas where your competitors are not actively engaging prospects, or to increase spending in areas where they are outperforming you.Based on an article from Anna Kayfitz Read the full article at: http://www.marketingprofs.com/articles/2016/29418/how-to-benchmark-your-marketing-performance-against-your-competitions#ixzz43XZWUORv
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