To fully optimise your website for conversions, it’s important to know which landing pages are performing well and which need improvement. One page may appear less often but have a higher clickthrough rate while another may generate traffic with low conversions.

Using Google Analytics, you can check your website’s keyword and landing page traffic, as well as follow user interactions from there.

A landing page is the first impression your brand makes on a new visitor, so it’s important that the format and layout be intuitive and easy to view.
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