Measure for Success

Boosting the performance of your marketing


October 2018

Supporting businesses in Bournemouth

Quote of the day

“You cannot be everything to everyone. If you decide to go north, you cannot go south at the same time.” Jeroen De Flander

How loyal are your customers?

What do your customers think of your business? Would they recommend you, your products or services to their family and friends? Calculate your Net Promoter Score (NPS) and gauge your customer’s overall satisfaction with your business and their loyalty to your brand.

Net Promoter Score is used by many companies to gauge the loyalty of a firm’s customer relationships and serves as an alternative to traditional customer satisfaction research. What’s more, it’s felt by many that there is a strong correlation between a high Net Promoter Score and company growth. Your NPS can be as low as −100 (everybody is a detractor) or as high as +100 (everybody is a promoter). An NPS that is positive (i.e., higher than zero) is felt to be good, and an NPS of +50 is excellent.

Calculating your Net Promoter Score

To calculate your Net Promoter Score ask your customers, most likely in a simple survey how likely they are to recommend your company to a friend or colleague, using a scale of zero to 10, with 10 being highest. Then work out the percentage of responses that scored your company between seven and 10, then zero and six. Subtract the zero-to-six percentage from the seven-to-10 percentage, and you have your Net Promoter Score.

You can also take the opportunity when surveying your customers to ask some further questions on how and what you can improve to potentially push your NPS even higher.

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing or by visiting our website at

Quote of the day

A vision without a strategy remains an illusion – Lee Bolman

Supporting CSR in Bournemouth & beyond

We are delighted to annouce that e-nexus has partnered up with Bournemouth Chamber of Trade and Commerce to support the development and launch of the Chamber’s new Corporate Social Responsibility accreditation scheme. Focusing on supporting the marketing of the scheme, the first output of the partnership will be the launch of a new CSR website that can be found at

The Bournemouth Chamber of Trade & Commerce scheme has been developed to enable more businesses to be corporately socially responsible by:

  • Supporting charities by increasing donations to charities, increase staff volunteering and increase payroll giving.
  • Supporting employees by encouraging employers to support staff with flexible working, home working, stress management, gender and disability equality.
  • Supporting local businesses by encouraging businesses to buy from local and UK based businesses to create sustainable business communities and economic stability.

Richard Milton from e-nexus said: “We are delighted to be working with the Bournemouth Chamber on this exciting new initiative . We are looking forward to working with the Chamber to build awareness of the scheme and grow the number of accredited businesses both in Bournemouth and the surrounding area whilst at the same time enhancing our own CSR credentials. As a company we are volunteering our time and expertise to this really important project.”

Founded in 2016, e-nexus is a Bournemouth based Marketing Consultancy that specialises in Strategic Marketing Planning & Performance Measurement. Headed up by Founder and Managing Director Richard Milton, e-nexus have a wealth of national and international experience supporting business owners, managers and marketers to deliver effective marketing for their organisations.
Further information can be found at

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