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Measure for Success

Boosting the performance of your marketing

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Key marketing metrics

Quote of the day

“Effective marketing requires data, but senior managers aren’t concerned with every scrap of it. They want a clear view of how your customers behave and how marketing projects impact revenue. To keep your senior managers in the loop without wasting their time, present them with these metrics.”

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Marketing is so much more than promotion

No matter the size of your business every penny you spend & every hour you commit to your marketing has to count towards you achieving your business goals.

Promotion is an important part in your marketing efforts but ‘effective marketing’, the entire marketing that satisfies the needs of your customers is so much more. You can have a great promotional campaign but if your product or service isn’t wanted or you are charging prices that are above what your target customers will pay then it will struggle to deliver.

To have ‘effective marketing’ you need to consider a wider range of factors than just promotion. Much of it isn’t difficult with the result being that it can transform the impact of your marketing. Here are just a few ideas:

• Start with product. Give customers what they need not what you think they need. Think wider than the actual product – consider the other features that surround your product – delivery methods and times, guarantees, installations, refunds, exchange policies – all of which can make your product or service more attractive.

• Speak to your customers. Ask them what they need and want from you. Find out what they think of your product or service and how it can be improved.

• Ask your customers for reviews. If they are liking what you do then encourage them to share with others what they think of your product and to post reviews on-line.

• Regularly monitor your sector and competitors. Consider how tastes are changing or new products are being launched and adapt where necessary.

• Make it easy for people to acquire your product. That maybe how they can find you or buy your product on-line. Make sure your website is mobile responsive and is search engine optimised.

• Develop your team. Ensure that everyone who works for you has great knowledge about your business and offer. Ensure they also have the right attitude & provide the level of service your customers would expect.

• Be responsive to your customers. Ensure you follow up on enquiries quickly – not many buy products or services from a company they have had to chase or have had to wait a long time to respond.

• Deal with customer complaints well. No doubts you have all had customers who haven’t been completely satisfied but how you deal and resolve their compliant will make all the difference to whether they buy from you again or recommend you to others.

• Measure, measure, measure. If you don’t measure your marketing you can’t understand, control or improve it. Use tools such as Google Analytics to see how well your website is working, monitor your email performance or conduct market research to understand what your target audience think about you and your product or service.

 

It would be funny if it wasn’t so true!

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Quote of the day

Success is the result of good judgement, which is the result of experience, experience is often the result of bad judgement. – Tony Robbins

Connecting insight, data & creativity to transform your marketing – e-nexus evening seminar – 25th June 2018

Want to transform the impact of your marketing? In our next seminar taking place in Southbourne, Bournemouth on 25th June we’ll show you how best to connect data, insight and creativity to boost your marketing efforts & ROI. During the session we’ll focus on:

• The benefits of using data and insight to measure & monitor your marketing efforts.
• Identifying the types of marketing data you have access to and how you can begin to fill any data gaps.
• How you can turn your marketing data into meaningful insights for your business.
• How you can connect your data and insights with your creative approach to engage more of your customers successfully.

Who should attend?

This seminar is ideal for anyone who wishes to enhance their marketing and wants to better understand how to connect data, insight and creativity to optimise their marketing efforts.

The seminar is hosted by Richard Milton – a career long marketer who specialises in marketing strategy, performance and measurement. Richard spends his time working with business owners, managers and marketers, supporting them to improve their marketing decisions, investments and impact.

Book NOW to claim your ticket – space is limited so please book early to avoid disappointment.

17.30 – Registration & networking
18.00 – Seminar
19.15 – Q&A
19.30 – Seminar closes

Location:

Brewhouse & Kitchen – Southbourne
147 Parkwood Road
Bournemouth
BH5 2BW

 

 

Grow your business using Web Analytics – e-nexus marketing seminar – 11th June 2018

Google Analytics and tools like it can do wonders for your business. They can provide you with easily accessible insights & metrics that you can use to improve the performance of your website and other areas of your marketing mix.

This seminar will demonstrate the benefits of using web analytics tools and show you how you can use them to better understand and transform the performance of your marketing.

During the session we will focus on:

• How insight gained from web analytics tools can influence your marketing.
• How you can use these tools to understand the performance of your website.
• How the tools can be used to understand the performance of other elements of your marketing mix.

Who should attend?

This seminar taking place in Southbourne, Bournemouth on 11th June 2018 is ideal for anyone who wishes to enhance their marketing and wants to better understand how tools such as Google Analytics can help boost their marketing efforts.

The seminar is hosted by Richard Milton – a career long marketer who specialises in marketing strategy, performance and measurement. Richard spends his time working with business owners, managers and marketers, supporting them to improve their marketing decisions, investments and impact.

Book NOW to claim your ticket – space is limited so please book early to avoid disappointment.

17.30 – Registration & networking
18.00 – Seminar
19.15 – Q&A
19.30 – Seminar closes

Location

Brewhouse & Kitchen – Southbourne
147 Parkwood Road
Bournemouth
BH5 2BW

 

Supporting businesses in Bournemouth

Delighted that our MD Richard Milton has been asked to be the guest speaker at the next BH on the GO event on 24th May. Organise by Bournemouth Chamber of Trade & Commerce BH on the GO is a quarterly lunchtime networking event taking place at Basepoint Bournemouth.

At BH on the GO Richard will be focusing on Marketing on a shoestring. Providing some top tips on how you can maximise the effectiveness of your marketing on a limited budget. No matter the size of your marketing budget every penny you spend has to count towards you achieving your business goals.

Why not join us? To book your place visit: https://www.bournemouthchamber.org.uk/event/bhonthego-may-2018/

Thought of the day

If you always do what you’ve always done, you’ll always get what you’ve always got.

FREE Marketing Advice Surgery

Calling businesses in Dorset. Do you have a marketing challenge? Then contact us and book onto one of our FREE Marketing Advice Surgeries.

Either face-to-face, on-line or over the phone we are offering a limited number of FREE one hour long surgeries that focus on specific challenges you may be facing with your marketing. Send in advance your challenge and we’ll use the surgery time to review the issue with you and discuss possible solutions you can implement for your business.

Previous surgeries have covered:

– How to get more from social media
– Boosting the impact of email marketing
– Tracking and tagging advertising
– Using Google Analytics to monitor web traffic

For more information or to book your place contact Richard Milton by emailing richardmilton@e-nexus.co.uk

 

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