Measure for Success

Using insight & data to boost your marketing


Promotions metrics

Measure what can be measured, and make measurable what cannot be measured.  Galileo Galilei



Key metric – Cost per lead

For each of your marketing activities, what does it cost to generate a warm lead for your organisation.  If you invest £5000 on a poster campaign and it results in 25 enquiries. The cost per lead is 5000 divided by 25 which is £200.  Not only a great way of measuring how effective an activity was but also a simple way of comparing the effectiveness of different actions.

The Right Brain vs. Left Brain of Marketers Infographic by Marketo

Metrics that will increase interest in the corporate blog

social media

As a marketer, it’s up to you to translate the performance of the corporate blog into data that the CEO actually cares about. Fortunately, more and more of these useful metrics come to light as marketing technology develops. This makes it easier for you to do your job and report on it in a digestible way to the people who matter.

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