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Measure for Success

Boosting the performance of your marketing

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Web and Social media measurement

How much is marketing contributing to the success of your business? Do you know?

Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work better and what you should stop to ensure you get the most out of the marketing for your business.

So where to start?

In many cases simply planning ahead and identifying what you want to measure is a great starting point. Then thinking about how you could go about measuring and monitoring the the impact of the activity. Finally, consider what measurement actions and systems you need to put in place to gather the insight and data you need.

Need a place to start?

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www.e-nexus.co.uk

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It would be funny if it wasn’t true!

Supporting businesses in Bournemouth

Supporting & nurturing business in Bournemouth

We are delighted that our MD & founder of e-nexus Richard Milton has been invited to speak at the next New 2 Business Networking event in October.  Taking place on Wednesday 17th October at the Marsham Court Hotel in Bournemouth, Richard will be speaking about how to use Web Analytics to grow your business.

Why not come along and join us for some great networking as well as hear Richard speak.  To book your place visit:

https://www.eventbrite.com/e/new-2-business-networking-sponsored-by-outset-tickets-41308021404?aff=ebdssbdestsearch

Measure4Success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we and get in touch by visiting our website at www.e-nexus.co.uk

6 questions to ask your marketing team

As a business owner, what are the key questions you should be asking those responsible for your marketing? What should you ask to get a better understanding on how marketing is contributing to the success of your business?

1 – How are we measuring the performance of our activities?
Show me the results. How many leads or sales were generated from each marketing campaign and how were they were tracked. If the question can’t be answered because the tracking is non existent or isn’t accurate, you can’t be confident that your campaign was a success.

2 – Who are we targeting in our marketing?
Sales and marketing go hand in hand as marketing leads to sales. If your marketing audience e.g. visitors to your website or your followers on social media are different from your target customers then your efforts may be wasted and you will be missing opportunities to reach out to future clients.

3 – How are we retaining existing customers?
Many marketing strategies focus on gaining new customers at the expense of keeping existing ones. Both are important, but keeping current customers engaged with the business is just as essential as building new clients in order to generate sales for the business.

4 – Who are our top customers?
How are you identifying the customers that drive the most profit for the business. How do you rank them and how impactful are they for the business? You want to find out which individuals or groups drive an outsized portion of your business results. When you can look at a single list and see your main customers you have the power to identify the unique characteristics of this group and work hard to attract more.

5 – What should we stop doing?
It’s far to easy to get into a marketing routine and do things just because you’ve done them in the past. By reviewing data and challenging your marketing efforts it is possible to identify those things you should stop doing and those efforts you should do more of to provide a greater return to your business.

6 – What metrics are we monitoring to measure success?
There are so many different metrics that you can measure. The rule when deciding what to measure is:
• Does this metric help me make a decision?
• When I view this metric does it help me understand how to get closer to my business goals?
• If you answer ‘No’ to both questions you are looking at a vanity metric and need to ignore it and repeat steps to identify better metrics to monitor.

Measure4success blog

Measure4Success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we and how we can support your business by emailing info@e-nexus.co.uk  or by visiting our website at www.e-nexus.co.uk

Supporting businesses in Bournemouth

Delighted that our MD Richard Milton has been asked to be the speaker at the next BHBanter event on 3rd September at 6pm. Organise by Bournemouth Chamber of Trade & Commerce, BHBanter is a monthly networking event.

At BHBanter Richard will be focusing on how to use web analytics tools to help grow your business.

Why not join us? To book your place visit: https://www.eventbrite.co.uk/e/bhbanter-september-tickets-48163825298

 

 

It would be funny if it wasn’t so true!

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Connecting insight, data & creativity to transform your marketing – e-nexus evening seminar – 25th June 2018

Want to transform the impact of your marketing? In our next seminar taking place in Southbourne, Bournemouth on 25th June we’ll show you how best to connect data, insight and creativity to boost your marketing efforts & ROI. During the session we’ll focus on:

• The benefits of using data and insight to measure & monitor your marketing efforts.
• Identifying the types of marketing data you have access to and how you can begin to fill any data gaps.
• How you can turn your marketing data into meaningful insights for your business.
• How you can connect your data and insights with your creative approach to engage more of your customers successfully.

Who should attend?

This seminar is ideal for anyone who wishes to enhance their marketing and wants to better understand how to connect data, insight and creativity to optimise their marketing efforts.

The seminar is hosted by Richard Milton – a career long marketer who specialises in marketing strategy, performance and measurement. Richard spends his time working with business owners, managers and marketers, supporting them to improve their marketing decisions, investments and impact.

Book NOW to claim your ticket – space is limited so please book early to avoid disappointment.

17.30 – Registration & networking
18.00 – Seminar
19.15 – Q&A
19.30 – Seminar closes

Location:

Brewhouse & Kitchen – Southbourne
147 Parkwood Road
Bournemouth
BH5 2BW

 

 

Grow your business using Web Analytics – e-nexus marketing seminar – 11th June 2018

Google Analytics and tools like it can do wonders for your business. They can provide you with easily accessible insights & metrics that you can use to improve the performance of your website and other areas of your marketing mix.

This seminar will demonstrate the benefits of using web analytics tools and show you how you can use them to better understand and transform the performance of your marketing.

During the session we will focus on:

• How insight gained from web analytics tools can influence your marketing.
• How you can use these tools to understand the performance of your website.
• How the tools can be used to understand the performance of other elements of your marketing mix.

Who should attend?

This seminar taking place in Southbourne, Bournemouth on 11th June 2018 is ideal for anyone who wishes to enhance their marketing and wants to better understand how tools such as Google Analytics can help boost their marketing efforts.

The seminar is hosted by Richard Milton – a career long marketer who specialises in marketing strategy, performance and measurement. Richard spends his time working with business owners, managers and marketers, supporting them to improve their marketing decisions, investments and impact.

Book NOW to claim your ticket – space is limited so please book early to avoid disappointment.

17.30 – Registration & networking
18.00 – Seminar
19.15 – Q&A
19.30 – Seminar closes

Location

Brewhouse & Kitchen – Southbourne
147 Parkwood Road
Bournemouth
BH5 2BW

 

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