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Measure for Success

Boosting the performance of your marketing

Category

Web and Social media measurement

Customer Testimonial

Always great to receive a 5 star review.  Here’s what Irwin Edgehill said from Irwin Edgehill Training:

“The best things come to those who wait.

Having finally attracted the right company to market my business, I am infinitely pleased that Richard is now helping me move my business to the next level. A straight up guy who professionally delivers on everything he creates, the feedback I have and continue to receive from others on the work e-nexus has produced is fantastic. A very good professional and a nice man, highly recommended.”

Interested in discussing with e-nexus how we can support your marketing needs then email: info@e-nexus.co.uk or call Richard Milton on 07535 612652

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Enhancing digital footprints

Irwin Edgehill Training has been supporting individuals and teams for over a decade.  Founded by Irwin Edgehill, a Bournemouth based trainer and personal development coach, they have helped hundreds of people build their confidence and resilience empowering them to transform their personal & professional lives.

Irwin Edgehill Training approached us to help them develop their marketing. They wanted to work with an agency that could help them enhance their profile and reach new customers.  Building on their existing marketing efforts, our initial phase of activity was focused on enhancing their digital footprint to make it easier for potential clients to find them and ensure there is a consistent narrative.  To date we have:

  • Built a new company website (irwinedgehilltraining.com) focusing on content, design and SEO
  • Set up new social media channels and refreshed existing ones
  • Written & posted content for the company’s new Blog and social media channels based on our Social Media Management programme
  • Updated and supplied content to business referral sites
  • Grown social media followers, blog followers and engagement with followers
  • Identified, joined & engaged with other social media communities

Irwin Edgehill Training’s feedback on what we have delivered to date has been: “The best things come to those who wait. Having finally attracted the right company to market my business, I am infinitely pleased that Richard is now helping me move my business to the next level. A straight up guy who professionally delivers on everything he creates, the feedback I have and continue to receive from others on the work e-nexus has produced is fantastic. A very good professional and a nice man, highly recommended.”

Interested in discussing with e-nexus how we can support your marketing needs then email: info@e-nexus.co.uk or call Richard Milton on 07535 612652

 

 

Enhancing Signs Express Bournemouth Social Media presence

Signs Express Bournemouth are sign makers and vehicle graphics specialists in Bournemouth. They asked us at e-nexus to help them review their approach to their social media management and recommend how it could be enhanced to boost the profile and reach of the business.

Our approach with Signs Express Bournemouth was to run a bespoke enhancement workshop for them based on preliminary investigative work we did for the business that also included developing for them a structured social media schedule activity planner.  Our focus for the preliminary investigative work included:

1. Reviewing their existing channels including their existing content posting schedule
2. Identifying other social media groups, pages or communities where they could post content
3. Pulling together some examples of best practice that could enhance their social media efforts

The social media enhancement workshop itself was split into three sections and covered:

1. Findings from our preliminary investigative work
2. Sharing successful examples from our own social media work
3. Reviewing, populating & finalising the social media schedule planner designed for Signs Express Bournemouth

Feedback from the team at Signs Express Bournemouth was: “Richard is an inspiring digital professional who always shows a genuine interest in your business and is simply a pleasure to work with. He is able to quickly understand your business model and goals to bring a range of marketing solutions to the table. Once upon a time digital marketing was overwhelming and something to be feared. Since working with Richard this is a thing of the past, he has implemented continuity across our platforms, developed a stress-free structure that’s works so well for us and offers a fantastic continuous level of support when you need it. Highly recommend!”

Interested in reviewing your approach to your social media management contact e-nexus by emailing:  info@e-nexus.co.uk or calling 07535 612652

 

Measuring your marketing impact

Show me the results! Want to better understand the impact of your marketing & have greater confidence in your marketing decisions? At e-nexus our Marketing Performance services can do just that.  Find out more at e-nexus.co.uk #marketing #measure4success

Looking for support with your marketing? Get in touch.

Want more out of your marketing efforts?  Looking for support from a Dorset based marketing agency?  

Why not contact us & let’s find a time to grab a coffee to explore how we at e-nexus can support you in transforming your marketing. Email info@e-nexus.co.uk so we can organise a time to catch up. #marketingstrategy #marketingplanning #performancemeasurement #socialmedia

8 ways to measure, monitor & enhance your marketing.

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www.e-nexus.co.uk

Marketing support for SMEs

e-nexus has recently been supporting Didi Bathroomware’s launch into the UK. Based in Dorset with offices and warehouses in Bournemouth and Christchurch, Didi Bathroomware supply modern baths and shower enclosures to the UK.

Didi Bathroomware has been manufacturing and exporting bathroom products since 2000 from South Africa and has set it sights on becoming a leading bathroom ware supplier in the United Kingdom. Their range of modern and contemporary products is catered to the local market being sold directly from their recently launched website enabling them to provide very high quality products at competitive prices.

The team at Didi Bathroomware approached e-nexus to help them boost awareness of the company on-line as well as enhance the performance of their retail sales website.  As a result e-nexus supported Didi Bathroomware by:

Reviewing their website performance using Google analytics
• Recommending changes to layout and structure of the website
• Reviewing and optimising their key word selection
• Reviewing their approach to advertising
• Monitoring and reporting back with recommendations on their ongoing website performance

Pieter du Plooy from Didi Bathroomware was delighted with the efforts of e-nexus. Pieter said: “Richard from e-nexus really helped us think about our digital marketing strategy, supporting us in reviewing and enhancing our on-line presence and SEO efforts to boost traffic to our website.   Didi Bathroomware is a new business in Dorset and appreciated all the effort and time Richard spent with us to get our business online. I will definitely recommend him and his business.”

If your business needs support with your marketing then drop the team at e-nexus an email at info@e-nexus.co.uk

How much is marketing contributing to the success of your business? Do you know?

Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work better and what you should stop to ensure you get the most out of the marketing for your business.

So where to start?

In many cases simply planning ahead and identifying what you want to measure is a great starting point. Then thinking about how you could go about measuring and monitoring the the impact of the activity. Finally, consider what measurement actions and systems you need to put in place to gather the insight and data you need.

Need a place to start?

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www.e-nexus.co.uk

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