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marketing strategy

Enhancing Signs Express Bournemouth Social Media presence

Signs Express Bournemouth are sign makers and vehicle graphics specialists in Bournemouth. They asked us at e-nexus to help them review their approach to their social media management and recommend how it could be enhanced to boost the profile and reach of the business.

Our approach with Signs Express Bournemouth was to run a bespoke enhancement workshop for them based on preliminary investigative work we did for the business that also included developing for them a structured social media schedule activity planner.  Our focus for the preliminary investigative work included:

1. Reviewing their existing channels including their existing content posting schedule
2. Identifying other social media groups, pages or communities where they could post content
3. Pulling together some examples of best practice that could enhance their social media efforts

The social media enhancement workshop itself was split into three sections and covered:

1. Findings from our preliminary investigative work
2. Sharing successful examples from our own social media work
3. Reviewing, populating & finalising the social media schedule planner designed for Signs Express Bournemouth

Feedback from the team at Signs Express Bournemouth was: “Richard is an inspiring digital professional who always shows a genuine interest in your business and is simply a pleasure to work with. He is able to quickly understand your business model and goals to bring a range of marketing solutions to the table. Once upon a time digital marketing was overwhelming and something to be feared. Since working with Richard this is a thing of the past, he has implemented continuity across our platforms, developed a stress-free structure that’s works so well for us and offers a fantastic continuous level of support when you need it. Highly recommend!”

Interested in reviewing your approach to your social media management contact e-nexus by emailing:  info@e-nexus.co.uk or calling 07535 612652

 

Customer testimonial

Always great to receive a 5 star review.  Here’s what the team at Signs Express Bournemouth had to say:

Richard is an inspiring digital professional who always shows a genuine interest in your business and is simply a pleasure to work with. He is able to quickly understand your business model and goals to bring a range of marketing solutions to the table. Once upon a time digital marketing was overwhelming and something to be feared. Since working with Richard this is a thing of the past, he has implemented continuity across our platforms, developed a stress-free structure that’s works so well for us and offers a fantastic continuous level of support when you need it. Highly recommend!

Marketing Health Check: e-nexus marketing workshop

Feeling overwhelmed with marketing your business?  Want to be confident that your marketing is actually working and delivering the desired results for your business?

Attend our next Marketing Health Check workshop on June 12th where we will explore with you a range of methods and tools so that you can better examine & enhance the performance of your marketing.

Who should attend?

This workshop is ideal for anyone who wants to get more out of their marketing, whatever the size of business or budget.

The workshop is hosted by Richard Milton – a career long marketer who specialises in strategic marketing planning and performance measurement. Richard spends his time working with business owners, managers and marketers, supporting them to improve their marketing decisions, investments and impact.

BOOK NOW to claim your ticket for the workshop on June 12th. Space is limited so please book early to avoid disappointment.

18.15- Registration & networking
18.30 – Seminar
19.30 – Q&A
19.45 – Seminar closes

Location:

Brewhouse & Kitchen – Southbourne
147 Parkwood Road
Bournemouth
BH5 2BW

Looking for support with your marketing? Get in touch.

Want more out of your marketing efforts?  Looking for support from a Dorset based marketing agency?  

Why not contact us & let’s find a time to grab a coffee to explore how we at e-nexus can support you in transforming your marketing. Email info@e-nexus.co.uk so we can organise a time to catch up. #marketingstrategy #marketingplanning #performancemeasurement #socialmedia

8 ways to measure, monitor & enhance your marketing.

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www.e-nexus.co.uk

Marketing is so much more than promotion

No matter the size of your business every penny you spend & every hour you commit to your marketing has to count towards you achieving your business goals.

Promotion is an important part in your marketing efforts but ‘effective marketing’, the entire marketing that satisfies the needs of your customers is so much more. You can have a great promotional campaign but if your product or service isn’t wanted or you are charging prices that are above what your target customers will pay then it will struggle to deliver.

To have ‘effective marketing’ you need to consider a wider range of factors than just promotion. Much of it isn’t difficult with the result being that it can transform the impact of your marketing. Here are just a few ideas:

• Start with product. Give customers what they need not what you think they need. Think wider than the actual product – consider the other features that surround your product – delivery methods and times, guarantees, installations, refunds, exchange policies – all of which can make your product or service more attractive.

• Speak to your customers. Ask them what they need and want from you. Find out what they think of your product or service and how it can be improved.

• Ask your customers for reviews. If they are liking what you do then encourage them to share with others what they think of your product and to post reviews on-line.

• Regularly monitor your sector and competitors. Consider how tastes are changing or new products are being launched and adapt where necessary.

• Make it easy for people to acquire your product. That maybe how they can find you or buy your product on-line. Make sure your website is mobile responsive and is search engine optimised.

• Develop your team. Ensure that everyone who works for you has great knowledge about your business and offer. Ensure they also have the right attitude & provide the level of service your customers would expect.

• Be responsive to your customers. Ensure you follow up on enquiries quickly – not many buy products or services from a company they have had to chase or have had to wait a long time to respond.

• Deal with customer complaints well. No doubts you have all had customers who haven’t been completely satisfied but how you deal and resolve their compliant will make all the difference to whether they buy from you again or recommend you to others.

• Measure, measure, measure. If you don’t measure your marketing you can’t understand, control or improve it. Use tools such as Google Analytics to see how well your website is working, monitor your email performance or conduct market research to understand what your target audience think about you and your product or service.

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www-e-nexus.co.uk

 

How much is marketing contributing to the success of your business? Do you know?

Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work better and what you should stop to ensure you get the most out of the marketing for your business.

So where to start?

In many cases simply planning ahead and identifying what you want to measure is a great starting point. Then thinking about how you could go about measuring and monitoring the the impact of the activity. Finally, consider what measurement actions and systems you need to put in place to gather the insight and data you need.

Need a place to start?

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www.e-nexus.co.uk

It would be funny if it wasn’t true!

Quote of the day

“Strategy is about setting yourself apart from the competition.  It’s not a matter of being better at what you do – it’s a matter of being different at what you do.” Michael Porter

 

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