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social media engagement

Enhancing Signs Express Bournemouth Social Media presence

Signs Express Bournemouth are sign makers and vehicle graphics specialists in Bournemouth. They asked us at e-nexus to help them review their approach to their social media management and recommend how it could be enhanced to boost the profile and reach of the business.

Our approach with Signs Express Bournemouth was to run a bespoke enhancement workshop for them based on preliminary investigative work we did for the business that also included developing for them a structured social media schedule activity planner.  Our focus for the preliminary investigative work included:

1. Reviewing their existing channels including their existing content posting schedule
2. Identifying other social media groups, pages or communities where they could post content
3. Pulling together some examples of best practice that could enhance their social media efforts

The social media enhancement workshop itself was split into three sections and covered:

1. Findings from our preliminary investigative work
2. Sharing successful examples from our own social media work
3. Reviewing, populating & finalising the social media schedule planner designed for Signs Express Bournemouth

Feedback from the team at Signs Express Bournemouth was: “Richard is an inspiring digital professional who always shows a genuine interest in your business and is simply a pleasure to work with. He is able to quickly understand your business model and goals to bring a range of marketing solutions to the table. Once upon a time digital marketing was overwhelming and something to be feared. Since working with Richard this is a thing of the past, he has implemented continuity across our platforms, developed a stress-free structure that’s works so well for us and offers a fantastic continuous level of support when you need it. Highly recommend!”

Interested in reviewing your approach to your social media management contact e-nexus by emailing:  info@e-nexus.co.uk or calling 07535 612652

 

Customer testimonial

Always great to receive a 5 star review.  Here’s what the team at Signs Express Bournemouth had to say:

Richard is an inspiring digital professional who always shows a genuine interest in your business and is simply a pleasure to work with. He is able to quickly understand your business model and goals to bring a range of marketing solutions to the table. Once upon a time digital marketing was overwhelming and something to be feared. Since working with Richard this is a thing of the past, he has implemented continuity across our platforms, developed a stress-free structure that’s works so well for us and offers a fantastic continuous level of support when you need it. Highly recommend!

It would be funny if it wasn’t so true!

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FREE Marketing Advice Surgery

Calling businesses in Dorset. Do you have a marketing challenge? Then contact us and book onto one of our FREE Marketing Advice Surgeries.

Either face-to-face, on-line or over the phone we are offering a limited number of FREE one hour long surgeries that focus on specific challenges you may be facing with your marketing. Send in advance your challenge and we’ll use the surgery time to review the issue with you and discuss possible solutions you can implement for your business.

Previous surgeries have covered:

– How to get more from social media
– Boosting the impact of email marketing
– Tracking and tagging advertising
– Using Google Analytics to monitor web traffic

For more information or to book your place contact Richard Milton by emailing richardmilton@e-nexus.co.uk

 

Bournemouth Chamber of Trade & Commerce

I’m honoured to have been appointed an Executive Director of the Bournemouth Chamber of Trade & Commerce at the @bmthchamber AGM.  I’m really looking forward to continuing to connect and support businesses in Bournemouth.

Social media: Let’s focus on engagement

social media
How important is fan growth to you and your organisation. Is it still the top priority, the right priority and the key metric you report back on?

If you want your followers or like count to increase you can if you wish pretty much buy them. But you’re likely buying bulk likes from people who don’t even have any interest in your brand or product. So why bother?

We believe that fan growth doesn’t matter if your audience isn’t engaging with your content. You can have as many followers as you like but if what you post gets no engagement, your followers have very little value for you, your organisation or your brand.

Focus on engagement rather than the number of followers

Whatever your social media objective, engagement is a far more important and useful metric. For example the level of engagement influences the probability of and the numbers of your audience who will see (referred to as reach) your content in their news feeds.

One important example of engagement is shares. Shares influence how many people see your posts.  Recent changes to Facebook News Feeds prioritise content that comes from family and friends over content posted by fan pages. Therefore it is essential to create content that your audiences will want to share with their own networks.

Another critical but currently often neglected component is reactions. Facebook has updated its news feed algorithm again, this time with an emphasis on your audiences use of ‘reactions’. The social network now prioritises reactions over “likes” when ranking your News Feed. According to the company, a reaction is a stronger indicator that you want to see similar posts to ones you like.

Monitor others

Don’t forget to monitor the social media engagement that your competitors are gaining as this can provide a useful benchmark over your social posts performance. Don’t just look at the posts but aim to delve deeper by splitting the monitoring of both organic and paid posts. If your competitors out perform you on their organic posts then it would suggest that their content resonates well with their audiences thus boosting their reach for ‘free’.

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www.e-nexus.co.uk

 

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